An Open Letter to Sam Sethi


Please Note: This is an open letter to Sam Sethi, Founder and CEO of Blognation. I have elected to write this letter after having been one of the principal Blognation authors since August of this year. In all that time I have not received the pay promised in my contract nor the reimbursement promised for expenses incurred on behalf of Blognation during this period. I am not alone. Every other Blognation author is in the same unsavory situation.

This open letter details in very broad strokes the reasons why I have lost faith in Sam. It makes specific statements as to the veracity of things Sam has said or written as well as things he has failed to do. I do not say these things lightly. Every statement made in this letter can be backed up with verifiable written material from email correspondence, Skype chats, or SMS messages.

The final paragraphs are obviously my opinion and do not necessarily reflect that of the other bloggers that are still members of the Blognation team. For a more detailed history of this sordid story, one includes a considerable amount of the actual Skype chat dialog as well as many paragraphs from dozens of email messages, please visit my new home on the blogosphere, (, my new email will be

Lastly, this post is likely to be removed very shortly after I post it so please, make a screen capture, download it to an off-line reader, copy and paste it into a document or repost it on your own blog(really). At the end, this is a cautionary tale and the victims are the people that have worked for months on the content many of you have enjoyed but for which Sam Sethi has yet to (and may never) pay.

Oliver Starr


In case you are wondering why my sentiments towards you have so dramatically changed over the past few weeks I will be as clear as I know how to be.

I don’t appreciate it when people lie to me and I detest it when people lie to me repeatedly, especially when it is obvious that they are lying and have been given an opportunity to come clean. It insults my intelligence when someone lies to me over and over when it is obvious that this is what they are doing and I don’t enjoy having my intelligence insulted.

What you should know about me, Sam, is that I am a truly loyal friend. Ask Marc. I’m the sort of friend that will stand in front of you and take the force of the blow, go to jail, give up my last dollar…there are few limits to what I would do for a real friend. The counterpoint to that is that my friendship and loyalty come with a price. That price is honesty. That price is respect. That price is integrity. I don’t expect my friends to be perfect – God knows, I am far from perfect myself. I don’t even expect my friends to be willing to go to the same lengths for me that I would for them. But I expect…no I DEMAND integrity in the relationship.

When I extend friendship and exhibit loyalty towards someone and they trod all over the respect I have given them it psychically injures me and when I extend the courtesy of a second chance, a pass, and someone that I have treated with friendship and respect ignores me and continues to treat me as if I am a moron it angers me a great deal. It also kills any respect I might have for that individual, destroys any feelings of loyalty, and crushes any sentiments of warmth, sympathy or understanding.

When Nicole was attacking you who had your back Sam? When people first started squawking about the extended delays in payment, who got in touch with you privately to see what he could do to help? Who volunteered their network of connections to aid in raising funds? Or offered to have their good name included in your business plan to help you present a stronger team to prospective investors? Who was the person introducing you to his contacts at companies like SpinVox to help you get more sponsors for Blognation?

I didn’t ask you for anything more than for the truth. The simple, unedited, unembellished, unvarnished truth. I wanted to know the real situation with the funding. I wanted to know the real situation with the funds on hand and I wanted to know the real situation with regards to the payments you said were on the way. That’s it Sam. That’s all I asked you for. Politely.

Te begin with, you told me lies.

When I was in the UK you actually said – to my face no less – that you had already “banked” the funds from the first investment and that you had capital on hand sufficient to cover the operation’s expenses for the first full year.

Then, after I returned home and payments that had been promised failed to arrive and you started hedging about when those funds would actually be coming. I grew concerned so I called you up and got you on the phone.

Do you remember what you said?

You told me that the deal had been “signed” but that the VC was taking some time to complete their process to fund the account. You told me that according to your attorney this process was possible to complete in “four days time” but that because the VC was in the midst of some other deals and that since we were not their sole priority it could take as long as a couple of weeks.

Personally, I thought this sounded a bit peculiar since I have pretty substantial experience from both sides of a VC deal and I’d never heard anything like this before; but then, I considered you a friend and I trust my friends so I told myself that this must be some kind of UK custom that was simply different than how things are done in the US.

Of course this wasn’t anything remotely resembling the reality of the situation and that became clear when the letter you wrote to Wilkins or whatever his name is surfaced. Had the deal been signed and funding eminent, the VC might have found the letter upsetting and been upset with you for failing to divulge something of possible consequence to them but it would have been very difficult for them to have washed their hands of the deal.

Not having signed a deal however this was a very good reason to cool considerably. After all, at a minimum the VCs must have felt that this letter exhibited some very poor judgment on the part of a CEO in whom they were considering an investment. More significantly it demonstrated that the individual appeared to lack a certain amount of self control and this could have the potential to manifest in other surprising and problematic ways. Third, the threat of legal action, action which could at a minimum impede the progress of a company into which the VC was considering an investment was very evident from this communication and might even have been deemed likely.

Even with all these facts before us, you still maintained that things were moving along smoothly. At about this time, since it was clear to everyone that major funding was not happening any time in the next few weeks (and by now had been delayed from the end of September to the Middle of October to October 30th to November 15th to the end of November (maybe)) you told everyone that you were going to take a loan out against your personal assets and make interim payments to everyone.

At this time you told me that you’d be sending me 2000 pounds and I waited for several days, checking the bank each day and even calling the bank a few times to see if any incoming wires could be seen. As you know nothing came in because nothing had been sent.

Others were starting to make noise about this and several of them, Marc included, spoke with me. It seems you had essentially made the same promise to everyone based upon the claim that you were taking a note out against your home to provide cash for interim payments. You made both public statements that funds had been sent and you made private statements to me, too. Here’s an example from our Skype chat:

Oliver Starr “stitch” 5:03 AM
sam are the wires going out today?
Sam Sethi 5:16 AM

That is pretty much as unequivocal as you can possibly get and yet…days go by and still no wire, still no check…still no funds forthcoming in spite of your words above. That is NOT OPTIMISM Sam, that is LYING.

At what point, I began to wonder, does Sam not understand the difference between wanting something to happen and actually making it happen? I asked myself this because you routinely tell people you will call or even that you are actually calling and yet the phone fails to ring. Similarly, you sent a “tweet” that you were “at the bank” implying to all recipients that you were there for the purpose of wiring us some of the money that is owed yet no one received anything.

You made commitments to provide a certain amount of money in the promised “interim payment”. The sole recipient of any funds to date has been Ewan and he’s received half…HALF of what you promised most people and even less than half of what you had promised me. Saying you’re sending 1500 quid and sending only 750 is not telling the truth Sam. I hate to break it to you but you need to get a much more solid grip on reality because the one that you have appears to be tenuous at best.

At any rate, as I think I’ve probably provided enough detail above to illustrate my point, the simple deal is that you squandered my friendship by lying to me over and over again. You disrespected me and my intelligence in the same way. Your inability to own up to your false claims, your broken promises and your refusal to accept responsibility for putting myself, my friends and many other people in a bad situation is another reason why my feelings for you have gone from friendship and respect to distrust, disrespect and zero confidence.

I won’t lie, Sam. I was impressed by your speaking engagement in the UK. You seemed to have it together and I really did believe that this was a project on track to succeed. The only difference between then and now is the mountain of bullshit that you’ve managed to shovel in between us with your inability to tell the simple honest truth.

Frankly, I don’t understand this kind of lying behavior at all because I am clearly not like you. If anything – and Marc can doubtless attest to this – I tend to be a bit too available with the truth. One thing I am not is a particularly good self-censor. Since Marc isn’t here to suggest otherwise or to inject a modicum of additional restraint you’re getting the real nitty gritty accounting of why I went from your ally to someone that holds you in esteem about equal to that in which I hold another blogger with whom I have had an association…

I want you to consider that for a moment as we’ve talked at length about my prior experience and how I was treated and what I am being forced to do about it. I never thought that you would treat me in a manner even remotely resembling the way XXXX treated me but by failing to be honest with me and failing to come clean given multiple opportunities to do so that is exactly what you’ve done.

Incidentally, I’ll have you know that I turned down a VP of Biz Dev position at a top Silicon Valley startup because they felt that blogging for Blognation would put me in a conflicted situation and I told them I didn’t want to leave Blognation as I had made a prior commitment there. It wasn’t the highest salary I’ve ever had or been offered but it was a lot better than what I’m making at the moment and would have done a good deal to defray the losses of the last four months where I received no pay since all I was doing was working on Blognation and of course you know how much that’s made me…

Of course it is important to mention that you’ve also promised multiple times to reimburse me for my out of pocket expenses but as you well know that hasn’t proven to be true to date either.

So… that’s a pretty ugly litany of yours up there; lies, more lies, still more lies, exaggerations, evasiveness, manipulation, usury, fraud even – honestly Sam I think there’s a good chance that what you’ve done is actually criminal not just pathological and antisocial – perhaps even psychotic behavior. Sorry to have to recount it – I never would have expected that I would have had to write anything like this to you. It goes to show that you just never know people until you’ve been down the road with them a few miles, huh?

I know you probably think that I’m the king-hell rat bastard mother-fucker of all time about now, but the truth, Sam, is that I’m no different from anyone else on the BN team…no different that is except that I actually have the sack to say what I’m thinking. Bottom line Sam, you fucked up. Not because the money didn’t come when you expected, but because of the lies you told when you said that it had come…

You made promises that people took to the bank and then you defaulted on them leaving everyone that trusted you to face the consequences. I am not kidding when I say that there are people on Blognation that probably won’t have a Christmas thanks to believing in you. There are people that are going to be late on car payments and there are people that are going to have to think twice before they go to the dentist because they are out some $10, $20 or even $30,000 dollars of income that they were expecting, for which they HAVE A CONTRACT and for which you have an obligation because you told us that you had the money when in fact you never really did!

Is this getting through to you loud and clear? I know I’ve repeated myself enough times here that I’m starting to sound like I’m brain damaged but then I thought my other emails were pretty clear and they never even elicited a response from you in spite of them being far, far more cordial; understanding, even.

But I’m through being understanding. You need to understand what it is you’ve done and what you ought to be doing to make it right.

As I see it, your chances of raising funds from a VC as the CEO of Blognation are in the very slim to none category. Not only are VCs highly unlikely to invest in a company such that a large part of their investment must be used to satisfy debt, but the fact that every single blogger is in a position to sue the company (or you personally) for breach of contract would send even the bravest VCs running for the hills. Add to this the fact that you aren’t presenting a management team, have never shown me the presentation or business plan or executive summary (in spite of telling me you’d send them straight over), and cap it all off with the Wilkins correspondence and the fact that you’re going to have to explain why key people are leaving and you would have to be named Merlin to make a deal go through.

Nevertheless (and in spite of apparently starting with a new VC which as you well know would take months in the best of situations) you still haven’t suggested to anyone that it is likely or even possible that they might need to find another source of income because things might not go as planned. That’s pretty freaking selfish if you ask me. You’re basically going to fuck up others quite badly but you don’t care and that’s not only evident, it is what at the end of this diatribe, is the thing that more than anything else has cost you my support and friendship.

Even today, you continue to make false promises and to lie about the potential deal that you claim to be negotiating. Why, for instance did you say that the deal was done and that the they were investing $600,000 for 18% of the company only to come back later and post a note from one of the deal brokers that described a deal of $250,000 for 25% of the company. And what happened to the original $500,000 that you said to my face you had “banked” that was for 25% of the company at an impossible $2.2 Million valuation?

Don’t you realize that you’ve completely screwed with people’s live here? People who have families and real bills to pay. People who don’t have a spouse that works at Microsoft or wherever, people that are going to be seriously, seriously hurt by your actions.

My god, Sam; you have some nerve. In spite of all the demonstrated lying – lying I’ll add that is conclusively demonstrated by virtue of the numerous archived Skype chats and the many dozens of emails you’ve sent to me and the other bloggers. Demonstrated even in your updates to your entire team. How do you think you’ll build trust and loyalty among your people when you’ve proven yourself to be absolutely untrustworthy and disloyal?

Or do you even care? I myself suspect you don’t. I think this whole Blognation scam is all about one thing; Sam Sethi’s ego. You got tweaked by Michael Arrington last year and now you’re hell bent on showing up at Le Web with a dozen bloggers to back you up; your triumphant return to the scene of your demise – that’s right, you’ll show Mike and Loic and the world that no one fucks with Sam Sethi. You’ll show them that you’ve built – in less than a year – a blogging empire with bloggers from all over the world reporting 24 hours a day on all the topics the tech world wants to read about. You’ll talk about your advertising play and your new media properties, you’ll boast about your wine cellar and the possibility of hiring some huge name bloggers to round out your team.

I’m sure this will be punctuated by haughty tweets with what you think are big-brained ideas – your obvious effort – to be one of those smart cool kids who launch companies like twitter or You’ll probably stay at a very nice hotel in Paris and encourage all your bloggers to do so too.

And to get them to do so you’ll have convinced each and every one of them to pull the funds from their own dwindling bank accounts because the funding is in… and only has to be held by the bank for just a few more days…

Yes, I’m sure that Paris will be triumphant for you except for one teeny, tiny, itsy, bitsy little detail. Trivial in your mind but oh so important in the real world. Your big return, your blogging network, the content in every post, and nearly everything you’ve said or written about Blognation; it’s all based upon lies…

And when that dirty truth leaks out – there won’t be anywhere on earth you can run where the truth won’t find you. (not to mention the lawsuits that are sure to follow close behind)


Oliver Starr

About Oliver

Oliver Starr is a well known blogger, speaker and serial entrepreneur. His current blogging is focused on mobile technology and applications, green (eco-protective) technologies, and entrepreneurs and their companies. He is currently engaged as the Community Evangelist for, a new social curation tool. Oliver was also a professional cyclist and six time member of the US National Cycling Team.
This entry was posted in Blognation and tagged , , , , , , , , , . Bookmark the permalink.

78 Responses to An Open Letter to Sam Sethi

  1. Colin Walker says:

    Yep, didn’t take long for that to be taken down Oliver.

    This seems to be one majorly messed up situation. Good luck!

  2. Pingback: Disruptive Conversations

  3. Pingback: ellybabes » Blognation goes into meltdown…

  4. Pingback: David Harper’s Different Things » Blog Archive » What’s Up With Blognation’s Founder?

  5. Pingback: Blognation in serious trouble | O’Flaherty

  6. Nicole Simon says:

    It saddens me to see this posting, but it is the correct, logical next step to take.

    Up until now I have stayed 150% loyal to the project, both to outsiders and people from within, defending Sam on many occasions. But there is a limit to everything. (As you are pointing towards me for having ‘attacked’ Sam, I’d like to state that that was an internal message and more the last drop on a series of events, making me explode.)

    As most of the others, I have invested a lot of time, effort, money and trust in Sam as well, offered help on many occasions, with similar results to yours, putting also my credibility on the line for defending him.

    This course is not perfect angel Nicole on the one side and devil Sam on the other, there are nuances as with every story. But the sum of all things looks pretty dark in this case.

    For the moment I am waiting for payment on a snail mail invoice as well as answers to some questions printed on paper – as online communication proves to be difficult. I set a deadline of Paris, and stated that I am on hiatus until payment.

    I therefore thank you writing this, as your write-up is much better than anything I would ever produce.

    True, this is about money and promises, but as you pointed out correctly, much more about credibility and integrity. One of the reasons I stayed faithful until now is that I would not believe Sam would take the chance of something like your posting here to happen plus we do have documentation plus contracts. Guess I was wrong.

    The amount of people involved has the advantage of near complete documentation on all accounts, even though we come from different areas of the world. I expect Sam to pay his bills.

    That set aside, I still am a very strong believer in the idea behind blognation. Leveraging non English information to the English speaking world, learning from all sides, the connections both personal and business which can be launched – that is an idea I still believe and I think most of us have from the beginning.

  7. Hello Oliver,

    After my friend Marc left ZDNet to blog for you at blognation USA I was seriously considering sending you a proposal to join your team. Marc was the inspiration that encouraged me to submit a proposal to ZDNet to start my Mobile Gadgeteer blog and I trusted that Marc was making a smart move to join you at blognation. I am very sorry to hear about Sam Sethi and what he has done to bring down blognation and hope that all you wonderful bloggers land on your feet at another outlet. I love reading your posts and cannot believe someone would sink so low and lie to so many people without any visible remorse. It looks like all posts at blognation USA from early October to the present have been removed, which is sad because there was some awesome content there.

    I also sincerely appreciate your updates on Marc’s condition. I sent him a personal card yesterday and am praying hard for a full recovery. He is a wonderful person and one of those people you meet in life who have an immediate positive impact that make your life better.

    I am so sorry this incident is occurring while Marc is fighting for his life and I can’t imagine what you are going through at this time. Keep the faith and my best wishes for your success.


    Matthew Miller

  8. Pingback: One Man & His Blog

  9. stever says:

    Sad what happened — I’ve been following the TC comments also. In the end I hope you get your scratch and that Sammy comes clean with his writers.

  10. Pingback: Four Starters » BlogNation Falling Apart? - Open Letter to Sam Sethi

  11. Pingback: cruel to be kind

  12. I’m hopeful a solution can be found that stops the pain that bloggers are being caused 🙁

  13. startup says:

    No offence Oliver, but i’ve been trying to get my startup going since last January and along with a small team who have since gone separate ways (due to financial reasons), it has been done with close to zero cash. I also have a family and do consultancy when i can to make ends meet.

    It’s amazing that people forget what starting up is really like… zero salaries, chancing your arm and dodging bullets.

    The story being reported on TechCrunch makes the absolute truth around the whole thing very hard to grasp, but my core point is that my view is that you work like hell to MAKE the company work rather than arguing over a salary which sounds like it was fairly high.

    Wish my startup could give even *me* a decent salary….

    – you should read “Starting Something”

  14. Having been in a similar situation in the past where contracts were broken, I completely agree with you that the issue isn’t the non-payment necessarily, which CAN happen in this day and age of businesses on a shoestring. It’s the deception that is an issue, and if what you’ve said is true, then Sam’s been dishing it up by the bucketload.

    Now, I don’t know who’s side of the story is right, and probably will never know, but from one blogger to another, I do hope in the future you manage to find more trustworthy people to work with.

  15. Pingback: More Blognation - The Aliens made me do it! | O’Flaherty

  16. Oliver, I just wanted to offer my support in this. I’ve been on the receiving end of similar treatment before and I know just how damaging it can be.

    Best of luck.

  17. orascom says:

    I do not know why you does not put BLOGNATION owner to court and apply bankruptcy law?

  18. Oliver, one surfer to another, one blogger to another: you did the right thing. No one deserves to be treated like this, and I’m sure bloggers everywhere stand behind you.

    Hang in, brother, and just keeping watching for the next wave.

    praying for Marc,

  19. admin says:


    The key difference is that none of the bloggers are/were founders, none had equity, and all had contracts. It’s one thing to take the risk upon yourself in starting a company. First because you know what the risks are as well as the potential rewards you stand to reap if successful and second, because you have all the information and control.

    In our case we were not founders, had zero equity, were unaware of the risks (because Sam lied and said that funds had already been raised and were in the bank) and we were given contracts.

    These things make our situation vastly different from a startup and I should know, I’ve done several including two that I founded and took to exit myself.

    And incidentally, the amount of salary I was supposed to receive may seem high by some standards but was a fraction of what I have been paid in the past. In addition, because I believed what Sam told me (originally) and because I keep my commitments, I turned down a position that offered me well more than twice what Blognation was supposed to pay me.

    No…I really don’t think you can compare your situation and mine though I do understand where you are coming from 100%.


  20. Karin Hoegh says:

    I have been waiting for this day. I has to happen – I had hoped sooner, and I am happy for myself an others who managed to leave soon enough.

    Sam and other editors tried to convince me, that Blognation was a startup – maybe so, but I have my own startups already, I don´t need another one, and if I should get in on another project, it would NEVER be one like Sams – I think anyone who get people involved in their startup and promise them money, even good money, you should take the risk yourself and not risk other peoples well-being.

    I am glad I chose my own startup – which is based on truth, trust and hard work – not on lies, defeat and letting people work their a….. off for you.

  21. startup says:

    Fine – if you had zero equity then you are entitled to a good salary and paid per any salaried position.

    Our situation *is* as you say different in that case.

  22. Pingback: Sethi: Is Hate Mail 2.0 the best response? - -

  23. Pingback: Blognation to Shut Down?--

  24. bosh says:

    Looks like a clear case of breach of contract then… handle it on the official level and take him to court. From the view of the situation you’ve given, it’s clear that the letter is not going to get your money, only some bad press for SS and blognation

  25. Pingback: - Main Street Meets Madison Avenue, Wall Street and Silicon Valley » Two Lessons of the Day

  26. Pingback: Oliver Starr Wants Blognation To Pay Up | TeqEdge Blog

  27. Pingback: Marc’s Voice » Blog Archive » Dec. 5th 2007 blogging

  28. Pingback: Open Letter To Sam Sethi, Some Thoughts | How To Split An Atom

  29. hk says:

    Great letter. Really sobering for me, actually. I’ll tell you why.

    I’m a startup founder. And I’ve probably been guilty of distorting reality in the past – never, of course, to this degree, and I never rip people off – especially my friends, god forbid!

    But Oliver, you don’t understand what it’s like trying to start something from nothing. You complain about Sam denying reality!? Starting any company is denying reality! The chances are you’ll fail, right from the very beginning. I’m not excusing Sam’s lies and misrepresentations, hell no. The trouble he’s caused you and everyone else is all too real. But I’m saying that blind optimism – *desperate optimism* – is a fundamental trait of startup founders, and it’s very easy for me to understand how it can spread into full-on denial.

    You touched on it when you said “wanting it to be true isn’t the same as actually making it happen”. But sure as hell one leads to the other. And it’s very, very easy to cross the line – to go from “positive spin” to an outright lie. It’s a measure of a man’s strength, how he acts in a situation like that.

    The impression I get from your account isn’t that Sam is an evil man, a born liar, a schizophrenic or a fraud. I just think he’s too weak to admit he was wrong.

    The main mistake he made was promising to pay you, signing contracts before he had the cash in the bank. Before then you should have been hired on equity only. That arrangement soon sorts out the true believers from the jobsworths.

    Anyway, I’m really sorry it turned out this way. As I said, it’s a sobering account for me of how *not* to act, ever. A reminder that what might seem to be white lies here and there – just trying to keep positive! – can build up and turn rotten. Optimism turns to spin turns to white lies turns to outright lies turns to full-on fraud.

    Never let it happen to you …

  30. hk says:

    After reading further comments (sorry, should have done that first!) especially those from “startup” (get back to work! haha) I’m worried about the tone of my response – obviously the situation is completely different.

    I was just trying to point out that I can understand the process Sam’s gone through. Not saying it’s right – just like I can understand why people rob, for example. There’s a clear mental process at work here and as another startup founder it rings all too familiar.

  31. Dave Madison says:


    Why does all of this sound vaguely familiar? 😉 Bummer this has now happened to you twice in such a short time. You should be used to the lying by now. 😉

  32. admin says:


    For what it’s worth I’m not new to startups. In fact I’ve founded two companies myself and taken them from idea to exit.

    I know all too well the trials and tribulations of the entrepreneur. The triumphant feeling when you close your first deal (or your first round of funding) as well as the crushing defeat when you fail.

    I literally cried on the way down the elevator from the 40th floor of One Bush following my first experience with a VC – I lasted all of 45 seconds before I knew the meeting was over
    (though he kept me there picking me apart and watching me squirm for another 44 minutes).

    I remember feeling like it was totally over. I had spent months trying to get just one meeting with a VC yet I couldn’t answer the second question he asked me to his satisfaction and that’s not how you impress prospective investors…

    So, yeah, I do know about putting it all on the line. Beyond the startups I’ve spent most of my career as a consultant so it is all on the line nearly all the time.

    The difference between Sam and I is that I never hired people whom I couldn’t afford to pay, I never lied to people about my ability to pay, and I never had to try and delete what someone wrote about me for fear that my lies might all be exposed.


  33. Pingback: Don’t Fsck With Bloggers

  34. Pingback: Sam Sethi and the Smoking Guns at mobilejones

  35. Hi Oliver, i write you from Italy. In my country there are some networks (Blogo, Blogosfere, OneBlog) of Nanopublishing: the market and the number of readers is very different it’s true (we write in Italian) but the payment here are very very low!!! 2000 pounds for 1year are enormous!
    So, i hope that Sam resolve the BlogNation problems.

    Take care.

  36. Pingback: Richard Wilkinson » Blog Archive » Another LeWeb3 fight…

  37. Pingback: SYNTAGMA » The second explosion of the ball

  38. Pingback: Welcome To The Beehive » Blog Archive » Fools Who Fail To Pay

  39. hk says:

    The difference between Sam and I is that I never hired people whom I couldn’t afford to pay, I never lied to people about my ability to pay, and I never had to try and delete what someone wrote about me for fear that my lies might all be exposed.

    Well, that’s it isn’t it – well said. But you probably at least felt the temptation, or the possibility, of going that path – just for a little while? It’s always “just for a little while”. And then once you start to lie, it’s a slippery slope. Seen it all before.

    Anyway, thanks for the article and further discussion.

  40. Pingback: Troubling times for Blognation coming to a head :

  41. anon says:


    I am sending you a mail message now about another Sam Sethi experience. This is not the first time he has behaved like this. Not even the second… Many people don’t even want to publicise their stories because he is seen as so well “connected” and “influential”.

    I am so happy that you have written about your Sethi experience with such an eloquent and direct style. I too have wondered whether he might actually have serious physiological issues as well as being a pathological liar.

  42. Pingback: Sam Sethi and the Blognation Funding Smoking Gun at mobilejones

  43. Pingback: Some Week For The Social Web at Awakened Voice

  44. Pingback: Soap Opera 2.0: More on Blognation - -

  45. Pingback: Wenn Blogger die Kommunikation nicht verstehen… « Ich über Web & Business

  46. Pingback: Overskrifts underskrift » Ballade i Blog-land

  47. ilias says:

    Hk, very interesting comment. That’s an all true analyis and a great external point of view. Olivier, that’s the sad reality, but lies doesn’t always start as big lies. It usually starts as a little one, just to avoid reality, and delay the moment where you will face it. I think that sam thought that the delay he got from you guys when he lied at first would be sufficient to raise the money and then to come back on the truth track without you even knowing about the little distortion of the truth!

    Unfortunately it did not happen.

    I am not excusing Sam, he should have seen even after the first lie that the bet was wrong. He should have told you the truth soon after. He should have seen when the VC’s game was over, way before you figure it out yourself. But i can imagine that he was still expecting…expecting the day when he would tell you: “i knew it”!

    Actually, i had this experience in a relationship (quite different;) but thanks god, i was able to put my ego aside and tell after a while that i was all wrong. Actually that was a smart move as the person helped me to figure out the solution of the problem.

    That was what Sam should have done. Hope he (and you) got the lesson. That’s “only” a couple of thousand dollars worth, thanks god, it could have been far far more than this. I know a couple of really bad experience of broken promise worth the sum of all the figures you have written above! Unfortunately.

    Well, bottom line, two words: good luck!


    PS: you should put a function of tracking back the comment (like trhough email to know when you post back)

  48. Pingback: When in Doubt, Take the High Road - Sethi vs. Arrington Spat

  49. Pingback: CrunchNotes » The Fact And Fiction Of Sam Sethi

Leave a Reply

Your email address will not be published. Required fields are marked *