About StarrTrek

Going Where No Blog Has Gone Before

StarrTrek began as my personal weblog during the early days of technology blogging, when the mobile internet was still finding its feet, Web 2.0 was the next big thing, and seemingly every week brought another technology promising to change the world.

Some of those technologies did. Others disappeared almost as quickly as they arrived.

I wrote about mobile devices, emerging internet technologies, entrepreneurship, green energy, productivity, and whatever else caught my attention. Occasionally, I wandered considerably farther afield. That’s one of the pleasures of having your own blog.

As my mentor Ted Nicholas liked to remind me, “Copy can never be too long, it can only be too boring.”

I still think that’s good advice.

Today, StarrTrek remains an archive of my writing, observations, opinions, and occasional adventures from an interesting period in the evolution of technology and digital media.

Some articles have aged remarkably well. Others are artifacts of their time. I’ve preserved them because I believe there’s value in remembering not only what we thought would happen, but what actually did.

The opinions expressed here are my own and should not be attributed to organizations, employers, clients, or colleagues with whom I’ve worked.

About Oliver Starr

I’m an author, entrepreneur, former technology executive, journalist, and wildlife conservationist.

My technology career included helping establish MobileCrunch as part of Michael Arrington’s early TechCrunch network, serving in senior executive positions at Foldera, and spending five years as Chief Evangelist at Pearltrees.

At Pearltrees, I led U.S. community development and user testing, helping identify emerging markets and product-market fit. That work contributed to the company’s eventual strategic focus on education.

I’ve also advised technology companies and their executives on communications, positioning, business strategy, and growth.

Before and during those years, I pursued another passion: competitive cycling. I raced professionally on the road and mountain bike, including representing the United States internationally.

These days, my work looks rather different.

I’m the founder and Executive Director of the Tahoe Wolf Center, a nonprofit organization dedicated to wolf conservation, education, science, and advocacy.

I’ve spent more than four decades living and working with wolves and wolfdogs. Those experiences have shaped my writing, public speaking, and approach to understanding both animal behavior and human leadership.

I’m the author of The Wolf Lover’s Guide to Raising Dogs and Rough Country for Coyotes. My TEDx talk, Defanging Alpha: What Wolves Can Teach Us About Leadership, was selected as a TED Editor’s Pick.

My wildlife, canine-behavior, and educational content has generated more than 100 million documented views across social and digital platforms.

For more about my current work, books, speaking, and conservation activities, visit:

TheWolfGuy.com

StarrTrek is where you can explore some of the earlier chapters.